Online Business Basics

Everyone’s “starting an online business” these days… but few actually understand what that means.

They get caught up in the hype—platforms, tools, “secrets” they read about online. And they forget that at the core, an online business is still a business. It’s not about flashy funnels or “growth hacks.” It’s about serving a need, solving a problem, and doing it better than anyone else.

Ignore the noise. Stick to the fundamentals:

Find an audience with a burning pain.

Offer a solution they’re willing to pay for.

Communicate that value in a way they can’t ignore.

Skip those steps, and all the “growth hacks” in the world won’t make a difference. Nail them, and you won’t even need them. The basics work, but only if you’re disciplined enough to follow them.